The July 21, 2008 issue of the trade journal AD AGE, published the story “Verizon Pit-Bull Ad Unleashes Flurry of Complaints” and reports that the LG Dare phone ad has infuriated everyone from national animal welfare organizations to grassroots rescue groups. The attack is unofficially called Can They Hear Us Now?
Petitions are circulating and animal related message boards are lit up like fireworks across the country.
The spokesperson for Verizon is Brenda Raney, who said “the ads were never intended to offend. There are two ads that focus on the Dare, she said; the other depicts a woman on a ledge. ‘These are fictional ads, designed to be over-the-top, to break through the clutter and get our message across.’ Verizon is not pulling the spots.” You can email Ms. Raney at brenda.raney@verizonwireless.com
Perhaps with enough pressure and outrage from the public, this will change. Make your voice heard. Hit them where it hurts – change service providers!!
You can sign one of the petitions by going to:
http://www.thepetitionsite.com/1/make-verizon-accountable
